A Consortium of trades with a multi-sectoral continental development, an African Holding with majority stakes acquired in its business areas • AFRICORP Industry • AFRICORP Agri • AFRICORP Mining • AFRICORP Edu.
A SUSTAINABLE BUSINESS MODEL
AFRICORP CONSORTIUM has determined, through its roadmap, four guidelines for its development:
Pan-African leader in the polyurethane foam and bedding sector
Founded in 1972, Dolidol, a reference brand that enjoys great notoriety for its high quality products and excellent customer service, is accelerating its geographical diversification plan on the African continent; the group has 7 production units in 5 countries including Morocco, Ivory Coast - since 2016 - from which are served border countries in West Africa such as Ghana, Burkina Faso, Mali, Guinea and Liberia , as well as Nigeria following the acquisition of Mouka, a leader in manufacturing of polyurethane foam mattresses, that completes its growth in the region with an addressable market of around 200 million Nigerians. Dolidol’s expansion also extends to East Africa, by acquiring a majority stake in a major operator in Ethiopia, the continent’s second most populated market. Dolidol is also in the process of acquiring an operator in Uganda, which would allow it to serve neighboring countries such as Sudan, Somalia, Kenya, Rwanda and Tanzania.
Key figures Dolidol Morocco:
A versatile player
Bois&Co, a subsidiary dedicated to industrial wood carpentry, technical carpentry and kitchens, manufactures a multitude of items for construction companies and the largest developers in the real estate sector. Since 2017, Bois&Co supplies major hotel chains, hospitals, universities, distribution networks as well as various real estate projects in several African countries.
Now Bois&Co is the leading manufacturer of doors, kitchens, cupboards of construction companies, and hotel and hospital, administrative, university and hospitals in Africa.
Precursor of online sales
To sustainably improve the recycling of resource
Dolicen is the subsidiary specialized in the manufacturing of recycled PET products, polyester staple fibers and non-woven geotextile. The company has signed an investment agreement of 200 million dirhams as part of the industrial development plan supported by the Ministry of Industry, Trade, Green and Digital Economy
high value-added agriculture
The creation of AFRICORP Agri is part of the diversification and
investment strategy of AFRICORP CONSORTIUM which targets key sectors of
the national economy, with a huge socio-economic impact such as
AFRICORP Agri aims at being a major player in this sector and thus supporting the new “Green Generation” strategy, with objective of doubling the country’s agricultural GDP between 2020 and 2030 to 250 billion dirhams.
Launched in 2014, this agricultural division of AFRICORP CONSORTIUM has a large land base and a expert team of specialized technicians, engineers, local and foreign consultants.
AFRICORP Agri’s vision is fully in line with the group’s strategy to meet Morocco’s new challenges in terms of competitivity and the conquest of new markets. It contributes to this national objective by developing segments with high potential for added value such as berries, date palms and pome rosacea (pears and apples).
Fruit of Africa
PalmArbo is developing the production of seeded rosacea (pears and apples) in the Elhajeb region over an area of 100 Ha.
Agripalm is developing Medjool date palms in Boudnib over an area of 100 Ha.
builder of the schools of the future
AFRICORP Edu has had the ambition, since its inception, to contribute to the qualitative and quantitative strengthening of education in Morocco. To this end, it offers services related to the development and management of educational infrastructure, training, teaching and extracurricular activities. .
AFRICORP Edu made its first steps within the framework of the partnership with the network of Belgian schools in Morocco (EBM). AFRICORP Edu supports this institution in the development of a quality school offer. It thus concretized the two Belgian Schools of Casablanca, and the Belgian School of Rabat.
The Belgian Schools are part of the teaching program of the Wallonia-Brussels Federation in Morocco, defined and framed by the cooperation agreement bilateral agreement signed on May 21, 2014 between the Kingdom of Morocco and the Kingdom of Belgium.
AFRICORP Edu will soon extend its network to Tangier and Marrakech, and eventually in sub-Saharan Africa
stakeholder in the development of the Moroccan subsoil
AFRICORP Mining was created in 2014 to take part in the development of the Moroccan subsoil, in support of the Strategy for the Development of the National Mining Sector excluding phosphate by 2030. As a reminder, this national strategy targets a turnover of 15 billion dirhams by 2025. In addition, it aims to double the number of jobs generated by the sector and to multiply by 10 the volume of investments in mining exploration and research.
AFRICORP Mining will thus make it possible, together with other players in the sector, to insert the country into the global value chain. AFRICORP Mining has 3 copper mines including 2 in Talsint and one in the region d’Argana through its subsidiary Merija and 10 aggregate quarries, crushing and technical fine sand mainly for miners, cement works, concrete plants, roads and the masters of works of art in different regions of Morocco through its subsidiary Granal
AFRICORP Mining aims to continue its development through the exploitation of its portfolio of existing permits and through new acquisitions
The reference operator in quarry exploitation
Catalyst of mining potential
AFRICORP Mining , the Mines and Quarries division, has also been committed since its creation to the sustainable development of the regions where it operates, by adopting a CSR policy revolving around the protection of the environment, the development of societal commitment: education, sports and social welfare and also by promoting the employment of the local population.